Moschino was founded in Milan in 1983 by Franco Moschino, a former Versace illustrator known for irreverent, satirical fashion that poked fun at the industry itself. The house launched its first women's fragrance in 1987 and its first men's scent in 1990, with Franco continuing to shape the brand's playful identity until his death in 1994. Under creative direction that followed, Moschino's fragrance line has stayed true to that whimsical spirit — from Cheap & Chic to the teddy-bear-bottled Toy Boy.
Shop the full authentic Moschino fragrance lineup at Perfume Outlet — Toy Boy, Cheap & Chic, and more, for men and women.