Juicy Couture was founded in Los Angeles in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, who built the brand around playful, glamorous casualwear and its famous velour tracksuits. Juicy Couture launched its first fragrance in 2006, followed by its signature Viva La Juicy in 2008 — a mix of wild berries, honeysuckle, and vanilla-caramel that became the brand's most successful scent and remains a top seller today, developed in partnership with Givaudan.

Shop the full authentic Juicy Couture fragrance lineup at Perfume Outlet — Viva La Juicy, and more, for women.