GUESS was founded in Los Angeles in 1981 by the Marciano brothers — Georges, Maurice, Armand, and Paul — who left the south of France to pursue American fashion, blending European style with Hollywood glamour. GUESS built its name on stonewashed, form-fitting denim before growing into a full lifestyle brand. Fragrances joined the lineup through a 2003 licensing partnership with Parlux, bringing the same sexy, youthful GUESS identity from its iconic black-and-white ad campaigns into scent.
Shop the full authentic GUESS fragrance lineup at Perfume Outlet — Guess, Guess Seductive, and more, for men and women.