Britney Spears launched her fragrance line in September 2004 with Curious, created in partnership with Elizabeth Arden — it broke the company's first-week sales record and became the top-selling women's fragrance of the year, earning Spears an estimated $52 million. Spears was involved throughout development, from bottle design to fragrance notes, and the line's success is widely credited with making perfume popular among young women. The franchise has since grown to include Fantasy, Believe, and Radiance, among others.

Shop the full authentic Britney Spears fragrance lineup at Perfume Outlet — Curious, Fantasy, and more, for women.